At the beginning of the 18th century, the French crown decreed the build of King’s Road alongside the St. Lawrence River. It crossed 37 seigneuries granted to nobles, merchants and religious congregations of New France. The subjects who made use of the land along the river were responsible for establishing the section of the road in front of their land. This feudal system of colonization and development resulted in the longest road north of the Rio Grande. Today you can cycle King’s Road and explore its many heritage sites, historical villages, beautiful landscape and the marvellous architecture of the old towns from the New France period. This adventure is also about enjoying the famous “joie de vivre” of the Quebecers, discovering wineries, savouring delicious local products fresh from the farmer’s markets and tasting local beer at one of many excellent microbreweries.